How Financing Options Can Turn HVAC Prospects into Long Term Customers
- April 14, 2025
April 14, 2025
How Financing Options Can Turn HVAC Prospects into Long Term Customers
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Customer loyalty is a powerful ally for helping small HVAC business owners succeed in a competitive market. But earning that loyalty isn’t easy, it requires a strong dedication to giving your customers what they want. As an HVAC services provider, you realize the importance of providing an exceptional customer service experience, offering a wide range of HVAC products and meeting your clients’ HVAC needs, sometimes on a moment’s notice.
But chances are, there are still some customers who are unable to access your services due to cost. It’s not because they can’t afford to pay for the goods and services they need, it’s because they can’t afford to pay for them in one lump sum, upfront. That can impact the customer’s decision making process as to whether or not they wish to proceed with a much-needed repair or new installation project, both of which can represent substantial revenue for your business.
Now, what was that we were saying about customer loyalty and its effect on the long-term future of your business in the crowded HVAC industry? If a prospective customer has only one option when it comes to covering the costs of an HVAC project, the prospects of that customer hiring your business right now are less likely than if you were able to offer financing options to make the costs easier to manage over time.
Fund My Contract can help your HVAC business grow with financing options that result in more satisfied clients and increased customer retention
How Your HVAC Business Benefits by Offering Financing Options to Potential Customers
When you decide to offer financing options through Fund My Contract, you are positioning your HVAC business to succeed and grow at the pace you’ve always envisioned. Think about how many times you have answered a service call, diagnosed the problem with the customer’s HVAC system, recommended the proper course of action to fix the issue…only to have the customer balk at the price. He or she now needs to “think about it” which, in most cases, means you’ve most likely lost that sale. The customer wasn’t anticipating the cost associated with the parts and labor needed for the job, it’s not because your rates are too high or the quality of your work is lacking. One look at your website or social media platforms and the customer feedback is nothing short of exemplary. That goes a long way in swaying customers to hire your services, it’s probably how most potential customers find your business in the first place to make that initial service call.
It’s only when they realize how much this HVAC project is going to cost when they raise an objection and they need to hold off from having your proceed with the work.
When the customer has to wait, that also means your business is left to wait. Waiting to make a sale, waiting to generate revenue, and waiting to expand and grow in a competitive region. If your competitors offer financing options to their customers, your potential customers may be going across the street to hire your competitors instead.
Choice of Financing Programs
Generate revenue on every sales call with financing options that cater to all of your customers’ price objections. Most of them aren’t anticipating a significant HVAC repair expense and the biggest obstacle to converting a sale is affordability. When the customer can’t cover the costs in one payment, the customer will typically refrain from having the work performed. He or she may seek out other HVAC sales and repair companies or simply go without until the necessary resources are available to proceed.
But with Fund My Contract, you work with our wide array of lenders who can help you offer innovative financing programs that make the costs more affordable for all of your customers. These programs can provide a variety of incentives and advantages such as low monthly payments, flexible terms that give the customer more time to pay off the financing, and promotional interest rates for customers who qualify. You work with our lenders to develop the financing plans that best fit your customers’ needs and give you and your staff the tools to convert more sales, navigate price objection barriers during the HVAC sales process, drive repeat business, and generate more revenue to accelerate the growth of your HVAC company.
Increased Approval Rates
More approvals means more potential customers hiring your business to perform the HVAC services you provide to the public. With Fund My Contract, approvals are fast and simple because customers want a quick decision when it comes to their purchasing power. That’s why we offer a simple and streamlined application process so your customer can get approved quicker and your business gets paid faster.
When you present the customer with the financing programs you offer, he or she can select the plan that fits their needs best. The customer completes the application on our dedicated online application portal, providing some basic personal information and because the application doesn’t rely solely on the customer’s credit score and credit history, other factors are utilized to determine an approval. This is important because we know customers don’t want to wait to find out if they can get access to the funding they need to hire your business now. Best of all, most amounts can be in the customer’s account in one business day. That benefits both the customer and your business.
Improve Customer Satisfaction
Contractors who provide excellent customer service tend to last by forging long term relationships with satisfied clients who can’t wait to tell their friends and colleagues about the quality of your work and the reliability of your business. There’s a lot to be said for customer testimonials and brand loyalty because it helps to boost sales with potential clients who are looking for the goods and services you provide.
Now you can provide the most innovative and unique financing options in the HVAC industry by working with Fund My Contract. We have been helping businesses like yours grow and thrive and now it’s your turn. Whether the customer needs routine maintenance on his or her HVAC system or a whole new home improvement project, the costs of the work don’t have to be out of reach.
The Time is Now
Don’t wait to grow your business. Start scaling it today with Fund My Contract. Our network of enthusiastic lenders can increase approvals, drive sales, and get your business paid faster on more HVAC leads. Give your customer base what it wants and they will take notice by hiring your services for more successful projects with access to the financing that makes those projects more affordable for more customers. Don’t wait to succeed, reach out to Fund My Contract today and speak with one of our HVAC financing experts to find out how you can get started now!
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